TY  - BOOK
AU  - McDonald,Malcolm
AU  - Rogers,Beth
AU  - Woodburn,Diana
ED  - Chartered Institute of Marketing.
TI  - Key customers :how to manage them profitably
SN  - 0750646152 (alk. paper)
AV  - HF5438.8.K48M353 2000 
U1  - 658.8/105 21
PY  - 2000///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
N1  - "Published in association with the Chartered Institute of Marketing."; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/00056471.html
UR  - http://www.loc.gov/catdir/toc/els031/00056471.html
ER  -