TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
AU  - Wills,Peter
TI  - Essentials of marketing research
SN  - 9781741032215
AV  - HF5415.2.M2884 2004 
U1  - 658.8/3 23
PY  - 2004///
CY  - Australia
PB  - Pearson Education
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -