TY  - BOOK
AU  - capon, noel
TI  - Marketing management in hte 21st century
SN  - 013915695x
AV  - HF5415.13.C265 2001 
PY  - 2001///
CY  - New Jersey 
PB  - Prentice Hall
KW  - marketing management
N1  - Includes bibliographical references at the end of every chapter and an index
ER  -