TY - BOOK AU - Armstrong,Gary AU - Kotler,Philip TI - Marketing SN - 013012771X AV - HF5415.K625 2000 U1 - 658.8 21 PY - 2001/// CY - Upper Saddle River, NJ PB - Prentice Hall KW - Marketing N1 - Kotler's name appears first on the earlier ed; Includes bibliographical references and indexes ER -