TY  - BOOK
AU  - Farnham,Paul G.
TI  - Economics for managers
SN  - 0130924253
AV  - HB171.5.F2487 2005 
U1  - 330/.02/4658 22
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Economics
KW  - Management
N1  - Includes bibliographical references and index; Managers and economics -- Demand, supply, and equilibrium prices -- Demand elasticities -- Techniques for understanding consumer demand and behavior -- Production and cost analysis in the short run -- Production and cost analysis in the long run -- Market structure : perfect competition -- Market structure : monopoly and monopolistic competition -- Market structure : oligopoly -- Pricing strategies for the firm -- Measuring macroeconomic activity -- Spending by individuals, firms, and governments on real goods and services -- The role of money in the macro economy -- The aggregate model of the macro economy -- International and balance of payments issues in the macro economy -- Combining micro and macro analysis for managerial decision making
UR  - http://www.loc.gov/catdir/toc/ecip0421/2004018853.html
ER  -