TY  - BOOK
AU  - McDonald,Malcolm
AU  - Dunbar, Ian
TI  - Market segmentation
T2  - Prentice-Hall international series in management
SN  - 0135575796
AV  - HF5415.M33 1995 
U1  - 658.8 
PY  - 1995///
CY  - London
PB  - Macmillan Business
KW  - Market segmentation
N1  - Bibliography:  p. 255-279
ER  -