TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: Analysis, Planning,Implementation and Control:  
SN  - 9780130980052
AV  - HF5415.13.K68 1994  
PY  - 1994///
CY  - New Jersey
PB  - Prentice Hall
N1  - Includes biblioraphical references and indexes
ER  -