TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market management
SN  - 9780470059869
AV  - HF5415.13.A23 2007 
PY  - 2007///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy0805/2008274680.html
ER  -