TY  - BOOK
AU  - Dibb,Sally L.
AU  - William, Simkin M.
AU  - Ferrell, C.O.
TI  - Marketing concepts and strategies
SN  - 9780618532032
AV  - HF5415.D53 2006 
U1  - 658.8 21
PY  - 2006///
CY  - United States of America
PB  - Charles Hartfort
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -