TY  - BOOK
AU  - McDonald,Malcolm
ED  - Institute of Marketing.
ED  - CAM Foundation.
TI  - Marketing plans :how to prepare them, how to use them
T2  - The marketing series. Professional development
SN  - 9780434913008
AV  - HF5415.13.M369183 1989 
U1  - 658.8/02 20
PY  - 1989///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Planning
N1  - "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."; Includes index
ER  -