TY  - BOOK
AU  - Lambin,Jean-Jacques
TI  - Strategic marketing  management
T2  - McGraw-Hill marketing for professionals series
SN  - 9780077092276
AV  - HF5415.13.L33213 1996 
U1  - 658.8/094 20
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -