TY  - BOOK
AU  - Adcock, Dennis {et...al}
AU  - Bradfield, Ray. 
AU  - Halborg, Al.
AU  - Ross, Caroline
TI  - Marketing Principles and Practice
SN  - 9780273607342
AV  - HF5415.M36 1995 
PY  - 1995///
CY  - London
PB  - Pitman Publishing
KW  - Marketing-Principles and Practice
KW  - Principles and Practice
N1  - includes glossary and index
ER  -