TY  - BOOK
AU  - 
AU  - Kotler, Philip
TI  - Marketing: an introduction
SN  - 9780273767183
AV  - HF5415 .K625 2013 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - includes bibliographical references and index
ER  -