TY  - BOOK
AU  - Blythe,Jim
AU  - Blythe,Jim
TI  - marketing communications 
SN  - 9780273639602
AV  - HF5415.123.B59 1999 
U1  - 658.8 22
PY  - 2000///
CY  - New York
PB  - FT/Prentice Hall
KW  - communications in marketing
KW  - marketing
N1  - Includes bibliographical references and index
ER  -