TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Essentials of marketing
SN  - 9780538478342 (pbk)
AV  - HF5415.L2623 2012 
U1  - 658.8 22
PY  - 2012///
CY  - Australia, Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2009; Includes bibliographical references (p. 612-624) and index
ER  -