TY  - BOOK
AU  - Urban,Glen L.
TI  - Digital marketing strategy :text and cases
SN  - 0131831771
AV  - HF5415.13.U735 2004 
U1  - 658.8/4 21
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Electronic commerce
KW  - Internet marketing
KW  - Consumer behavior
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -