TY  - BOOK
AU  - Chisnall,Peter M.
TI  - Marketing :a behavioural analysis
SN  - 0070841500 (pbk.) :
AV  - HF5415.3.C45 1985 
U1  - 658.8/342 19
PY  - 1985///
CY  - London, New York
PB  - McGraw-Hill (UK)
KW  - Motivation research (Marketing)
KW  - Marketing
KW  - Consumer behavior
N1  - Includes bibliographies and index
ER  -