TY  - BOOK
AU  - Czinkota. Michael R.
AU  - Czinkota,Michael R.
TI  - Marketing :best practices
SN  - 0030211093
AV  - HF5415.M297453 2000 
U1  - 658.8 21
PY  - 2000///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -