TY  - BOOK
AU  - McDonald,Malcolm
AU  - Tideman,Christopher C.S.
ED  - Chartered Institute of Marketing.
TI  - Retail marketing plans :how to prepare them, how to use them
T2  - Marketing series
SN  - 075060154X
AV  - HF5415.13.M36919 1993 
U1  - 658.8/7 20
PY  - 1993///
CY  - Oxford
PB  - Boston, Butterworth Heinemann
KW  - Marketing
KW  - Planning
KW  - Communication in marketing
KW  - Retail trade
N1  - "Published on behalf of the Chartered Institute of Marketing."; Includes index
ER  -