TY  - BOOK
AU  - Dickson,Peter R.
TI  - Marketing management
SN  - 0030177421
AV  - HF5415.13.D48 1997 
U1  - 658.8 21
PY  - 1997///
CY  - Fort Worth
PB  - Dryden Press 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -