TY  - BOOK
AU  - Little, Edward,
TI  -  	Relationship marketing management
SN  - 9781861529312
AV  - HF 5415.55 L58 2003  
PY  - 2003///
CY  - London : 
PB  - Thomson Learning, 
KW  - Relationship marketing
N1  - Includes bibliographical references and index; 1. Criticisms of traditional marketing -- 2. Characteristics of RM -- 3. Drivers of RM -- 4. Planning RM programmes -- 5. Implementing RM programmes - strategy, structure and systems -- 6. Implementing RM programmes - shared values, staff, skills and style -- 7. Monitoring and controlling relationships -- 8. Ethical considerations in RM -- 9. Key account management -- 10. Customer relationship management -- Case Study. Amazon - the world's leading e-tailer -- Case Study. Tennyson Ltd -- Case Study. Parker, Downey and Jagger Solicitors -- Case Study. Energy Saving Trust

ER  -