TY  - BOOK
AU  - Blythe, Jim
TI  - Principles & practice of marketing / 
SN  - 9781408011478
AV  - HF5415 .B69 2009 
PY  - 2009///
CY  - london, UK.
PB  - southwestern cencage learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -