TY  - BOOK
AU  - Pride, William M. 
TI  - Marketing : concepts and strategies
SN  - 9780395669280
AV  - HF5415 .P658 1994 
PY  - 1994///
CY  - London
PB  - Houghton mifflin
KW  - marketing
N1  - ncludes bibliographical references
ER  -