TY  - BOOK
AU  - Birn, Robin.
TI  - The international handbook of market research techniques
SN  - 9780749402006
AV  - HF 5415.2 .H284 1990 
PY  - 1990///
CY  - London
PB  - Kogan Page Ltd.
KW  - Market Research Society
N1  - includes index
ER  -