TY  - BOOK
AU  - Sargeant,Adrian
AU  - West,Douglas C.
TI  - Direct and interactive marketing
SN  - 0198782535 (pbk. : alk. paper)
AV  - HF5415.S235 2001 
U1  - 658.8/4 21
PY  - 2001///
CY  - Oxford [England], New York
PB  - Oxford University Press
KW  - Direct marketing
KW  - Interactive marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0612/2001036333-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0612/2001036333-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0726/2001036333-b.html
ER  -