TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 0077079353
AV  - HF5415.J5 1998 
U1  - 658.8 20
PY  - 1998///]
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -