TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing Strategy: planning and implementation
SN  - 0256112711
AV  - HF5415.13 .W249 1992  
PY  - 1992///
CY  - Newyork
PB  - Richard, Arwin. D Inc.
KW  - Marketing- management
N1  - Includes index
ER  -