TY  - BOOK
AU  - Boyd,Harper W.
AU  - Walker,Orville C.
AU  - Larréché,Jean-Claude
TI  - Marketing management: a strategic approach with a global orientation 
SN  - 0256125767
AV  - HF5415.13.B669 1995 
U1  - 658.8 20
PY  - 1995///
CY  - Irwin
PB  - Chicago
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -