TY  - BOOK
AU  - Jobber,David
TI  - Principles and practice of marketing
SN  - 9780077096137
AV  - HF5415 .J5 2001 
PY  - 2001///
CY  - London
PB  - Mc graw hill publishing 
KW  - Marketng principles
N1  - Includes index
ER  -