TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256105677
AV  - HF5415.3.P468 1993 
U1  - 658.8/342 20
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -