TY  - BOOK
AU  - Loudon, David
AU  - Della Bitta, Albert
TI  - Consumer behavior: concepts and applications
SN  - 9780070387683
AV  - HF5415.32.L677 1993 
PY  - 1993///
CY  - United states
PB  - McGraw hill
KW  - consumer behavior
ER  -