TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management / 
SN  - 9780130497154
AV  -  HF5415.13 .K64 2003 
PY  - 2003///
CY  - Upper Saddle River, N.J. : 
PB  - Prentice Hall, 
KW  - Marketing--Management.
ER  -