TY  - BOOK
AU  - McDonald,Malcolm
AU  - Christopher,Martin
TI  - Marketing :a complete guide
SN  - 0333994361 (cloth)
AV  - HF5415.M224 2003 
U1  - 658.8 21
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/hol052/2003051511.html
UR  - http://www.loc.gov/catdir/description/hol032/2003051511.html
UR  - http://www.loc.gov/catdir/toc/hol031/2003051511.html
ER  -