TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - LaForge,Raymond W.
TI  - Marketing principles & perspectives
SN  - 0256218978 (alk. paper)
AV  - HF5415.1.B4155 1995 
U1  - 658.8 21
PY  - 1995///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes bibliographical references (p. 573-589) and indexes
UR  - http://www.loc.gov/catdir/bios/mh042/97024735.html
UR  - http://www.loc.gov/catdir/description/mh023/97024735.html
UR  - http://www.loc.gov/catdir/toc/mh022/97024735.html
ER  -