TY  - BOOK
AU  - Giles,G.B.
TI  - Marketing; Business handbooks
SN  - 9780712114240
AV  - HF 5415.13 .G48 1983 
PY  - 1994///
CY  - London
PB  - Pitman Publishing
KW  - Marketing
N1  - includes index
ER  -