TY  - BOOK
AU  - Sheaff,Rod
TI  - Marketing for health services :a framework for communications, evaluation, and total quality management
SN  - 033515428X
AV  - RA410.56.S54 1991 
U1  - 362.1/068/8 20
PY  - 1991///
CY  - Milton Keynes [England], Philadelphia
PB  - Open University Press
KW  - Health maintenance organizations
KW  - Great Britain
KW  - Marketing
KW  - Medical care
N1  - Includes bibliographical references and index
ER  -