TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Effective marketing :creating and keeping customers
SN  - 0314042377 (teacher's annotated ed.)
AV  - HF5415.Z53 1995 
U1  - 658.8 20
PY  - 1995///
CY  - Minneapolis/St. Paul
PB  - West
KW  - Marketing
KW  - Consumer behavior
KW  - Export marketing
N1  - Includes bibliographical references (p. 573-584) and indexes
ER  -