TY  - BOOK
AU  - Littler,Dale
AU  - Wilson,Dominic
TI  - Marketing strategy
SN  - 0750606622
AV  - HF5415.M322 1995 
U1  - 658.8/02 20
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Strategic planning
N1  - Includes index
ER  -