TY  - BOOK
AU  - Jefkins,Frank William
TI  - Modern marketing
T2  - M & E handbook series,
SN  - 071210853X (pbk)
AV  - HF5415.J445 1993 
U1  - 658.8 20
PY  - 1993///
CY  - London
PB  - M + E
KW  - Marketing
N1  - Includes index
ER  -