TY  - BOOK
AU  - Loudon,David L.
AU  - Della Bitta,Albert J.
TI  - Consumer behavior: concepts and applications 
SN  - 0070387648
AV  - HF5415.3.L68 1988 
U1  - 658.8/34 19
PY  - 1988///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Case studies
N1  - Includes bibliographies and index
ER  -