TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
SN  - 9780023845918
AV  - HF5415.32.M68 1993 
U1  - 658.8/342 20
PY  - 1993///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -