TY  - BOOK
AU  - Dubois,Pierre-Louis
AU  - Jolibert,Alain
AU  - Mühlbacher,Hans
TI  - Marketing management: a value creation process 
SN  - 0333773195 (pbk.)
AV  - HF5415.13.D83 2007 
U1  - 658.8 22
PY  - 2007///
CY  - Houndmills, Basingstoke, Hampshire, New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Management
KW  - ram
N1  - Includes bibliographical references and index
UR  - http://catdir.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
ER  -