TY  - BOOK
AU  - Lovelock,Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 0130173924
AV  - HF5415.122 .L68 2001
U1  - HF5415.122.L68 2000 
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Professions
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references and index
ER  -