TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Massingham,Lester
TI  - Marketing management
SN  - 0077074203 :
AV  - HF5415.13.L337 1993 
U1  - 658.8 20
PY  - 1993///
CY  - London, New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -