TY  - BOOK
AU  - Heath,Robert L.
AU  - Coombs,W.Timothy
TI  - Today's public relations : an introduction / 
SN  - 9781412926355
AV  - HM1221.H43 2006 
PY  - 2006///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Public relations
N1  - Includes bibliographical references and index; Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace
UR  - http://www.loc.gov/catdir/toc/ecip0512/2005013495.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2005013495-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0734/2005013495-b.html
ER  -