TY  - BOOK
AU  - Swann,Patricia
TI  - Cases in public relations management
SN  - 9780415878937
AV  - HD59.S93 2010 
PY  - 2010///
CY  - New York
PB  - Routledge/Taylor and Francis Group
KW  - Public relations
KW  - Management
KW  - Case studies
N1  - Originally published: 2008; Includes bibliographical references and index; The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career
ER  -