TY  - BOOK
AU  - Philip Kotler
TI  - Principles of marketing
SN  - 9780273752431
AV  - HF5415.k63 1994 
PY  - 1994///
CY  - Boston
PB  - Pearson
KW  - Gary Armstrong
KW  - Marketing
KW  - human resources
N1  - includes biblio and index
ER  -