TY  - BOOK
AU  - Lovelock,Christopher & Wirtz Jochen 
AU  - Wirtz, Jochen.
TI  - Services Marketing: People,technology,strategy
AV  - HD 9980.5 L68 2011 
PY  - 2011///
CY  - Boston
PB  - Pearson
KW  - Services Marketing
N1  - Includes Index and glossary
ER  -