Mass media research :an introduction /

by Wimmer, Roger D.
Additional authors: Dominick, Joseph R.
Series: Wadsworth series in mass communication and journalism Edition statement:Tenth Edition. Published by : Cengage Learning (Boston) Physical details: xiii, 481 pages : illustrations ; 24 cm. ISBN:9781133307334 (pbk.); 1133307337 (pbk.).
Subject(s): Mass media -- Research.
Year: 2014 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		P91.3.W47 2014 (Browse shelf (Opens below)) C.1 Available 10009/18
Riara University Library
General stack 		P91.3.W47 2014 (Browse shelf (Opens below)) C.2 Available 10010/18
Total holds: 0

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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