Services marketing /
Additional authors:
Bitner, Mary Jo.
Series:
McGraw-Hill series in marketing
Published by :
McGraw Hill,
(New York :)
Physical details: xx, 700 p. : ill., maps ; 25 cm.
ISBN:0070782504 (acidfree paper).
Year: 1996
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HD9980.5.Z45 1996 (Browse shelf (Opens below)) | C.1 | Available | 9027/17 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HD9980.5.L68 2004 Service marketing:an Asia-Pacific and Australian perspective / | HD9980.5.L68 2007 Service marketing: An Asia-Pacific Perspective / | HD 9980.5 .P34 1993 The essence of services marketing / | HD9980.5.Z45 1996 Services marketing / | HD9980.5.Z45 2000 Services marketing :integrating customer focus across the firm / | HD9980.5.Z45 2003 Services marketing :integrating customer focus across the firm / | HD9987.A67 2003 Services marketing : A management approach |
Includes bibliographical references and index.
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